Before I take this COMM 3P18 class, I
didn’t realize that as a student I was being an audience basically all the
time. Because every time we are listening to the lecture or participate in the
seminar, we are audiences in certain ways. After the first two lectures of COMM
3P18, I start to know myself as an audience. I start to realize what is an
audience and being an audience. Sullivan (2013, P.2) mentioned in the
Introduction chapter in the textbook, audience has multiple meanings. For
example, as a student in the COMM 3P19 lecture I was in the audience, this
means that I was one of a number of individuals that listening to the lecture
at the same time and place. So I was paying attention to the same lecture at
the same time with other students. Second, I was part of the audience, because
when I use laptop to access Sakai, I was viewing same media source as many of
other students. But we were not located in the same place
In the textbook (Sullivan, 2013, P. 2),
there are two notions. One is an information-based notion of the audience
experience. For example, all Brock students use Sakai to check out daily-posted
information and upload or download files. The transmission of view of the
audiences emphasizes symbolic transaction between a speaker and a receiver. At
this moment, I could say that Brock students and the webpage Sakai can be both
in speaker and receiver, because when Brock students are speakers, it means we
use Sakai to upload information, and Sakai as a media webpage receive the
information that we upload. When Brock students are receivers, it means we use
Sakai to download information. At this time, Sakai is the speaker.
In the textbook (Sullivan, 2013, P. 6),
there are three models. The first is the audience-as-outcome. The textbook
explains this model “sees people as being acted upon by media”; especially it
reflects a concern about the power of media to produce detrimental effects on
individuals, and by implication on society as a whole. I believe in this model,
because I can see how the media effects on people in nowadays. Recently in
China, there is a celebrity having depressive disorder I think its have been
three or four years already, and suicide at his home just in September. This is
shock news, because he was only 28. He as an audience, I can see that how the
power of media affects on him, especially media violence is so rampant nowadays.
He as a public figure and as an audience has to face all the comments and
judgments from other people, no matter its bad or not. This is so stressed to a
celebrity. The third model is audience-as-agent. I can use myself as an
example. My daily habit is watching video on YouTube. I specific watch media
content like Korean pop music video and horror movie introduction and narration.
This is my interest it meets the definition selecting specific media content to
fit their own needs and desires of the third model.
This is how I start seeing myself as an
audience in daily life after I have first two weeks lectures.
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